Stronger than time.

Extraordinary longevity of the G-Class.

Stronger than time: An off-road icon that fights its way through any terrain thanks to legendary capabilities: for more than 40 years, the G-Class has always retained its unmistakable design and robust character despite further technical development.

A Vampire posing in front of a Mercedes-Benz G-Class
A Vampire posing in front of a Mercedes-Benz G-Class

With its timeless design, outstanding off-road capabilities and iconic status, the G-Class has become an off-road legend. For decades, it has remained true to its roots, demonstrating its unrivalled longevity.

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Dr. Emmerich Schiller, Managing Director Mercedes-Benz G GmbH, and Head of the Off-Road Vehicle Product Division at Mercedes-Benz AG
The G-Class has continuously evolved over more than 40 years but has consistently retained its unmistakable character. Its DNA is stronger than any zeitgeist – as has kept its fascination along with the loyalty of its fans.

It’s precisely this extraordinary longevity of the G-Class that Mercedes-Benz picks up on in the new 360-degree campaign. To underline the message, a fantasy universe was created in which immortal beings meet G-Class models from the past 40 years. At the centre is the internationally aspiring musician Rimon, aka rapper Young Rewel, who leads a double life – on the one side is her love for a man and on the other, the desire to live a wild life.

Immortal Love: a cinematic journey with the G-Class into the world of vampires.

The G-Class goes on a journey through time and dives deep into the world of vampires. A car that defies all trends – like the love between Romeo and Juliet, or in our case between superstar rapper YJ and music journalist Nathan: a story about acceptance, diversity, the conflict of two worlds and a love that survives everything.

A Vampire posing in front of a Mercedes-Benz G-Class
A Vampire posing in front of a Mercedes-Benz G-Class
Dr. Emmerich Schiller, Managing Director Mercedes-Benz G GmbH, and Head of the Off-Road Vehicle Product Division at Mercedes-Benz AG
We have created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series. In this way, we pay tribute to the incomparable longevity of our agile off-road icon.

Timeless design.

Unmistakable design makes the G-Class a legend that has  for persisted for decades. Since 1979, it has preserved its boundary-pushing and timeless genes. Although it’s kept up with the times in terms of technology and has constantly evolved, its silhouette remains unmistakable: angular; uncompromising; colossal. For over 40 years, the timeless design with all its rough edges has eluded every short-lived trend.

Functional components have long since become iconic style elements and give the G-Class its unmistakable appearance, which has hardly changed over the past decades. The iconic spare wheel on the rear door, the typical round headlights, the eye-catching front indicators, and the exterior door hinges (including the characteristic closing sound) make it truly a unique design object.

A Vampire posing in front of a Mercedes-Benz G-Class
A Vampire posing in front of a Mercedes-Benz G-Class

Legendary skills.

Since its premiere in 1979, the G-Class has stood for uncompromising functionality and robustness – and is ideally equipped for demanding off-road operations. Its off-road driving characteristics surpass all else; thanks in part to a high ground clearance and features such as the three 100-percent differential locks or the off-road reduction, it impresses with a climbing ability of up to 100 percent and remains stable even at inclines of up to 70 percent.

By conquering the legendary test track on the 1445-metre-high Schöckl mountain in Graz, every model generation of the G-Class has always demonstrated its exceptional capabilities and robust character. Peppered with gradients of up to 60 degrees, the 5.6-kilometre route has always been regarded in the international off-road scene as one of the greatest challenges for man and technology.

A Mercedes-Benz G-Class in a foggy landscape
A Mercedes-Benz G-Class in a foggy landscape

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

But even though the cult vehicle feels more at home in rough terrain than anywhere else, on-road the G-Class also impresses with its performance, outstanding comfort and safety.

As a reliable companion on any terrain, the G-Class has made the leap from the past into the present. Even with electric all-wheel drive and unchanged uncompromising off-road capabilities in the form of the Concept EQG, it is undaunted as it faces the pending adventures of the future.

Iconic Status.


Despite its classic design and robust construction, the longest-running model series in Mercedes-Benz history (by far) does not look out of date. Technically, the G-Class has been repeatedly improved and updated over the course of the past decades – but it has remained true to its roots.

The G-Class is stronger than time and made for eternity – which is why a wide range of models are still on the road or driving far off the beaten track to this day.

And despite its unchanging character, every G-Class is unique – in part because it’s often customised by its owner to meet their specific requirements. Numerous details of each individual vehicle are handcrafted in Graz using robust, high-quality materials to ensure that every vehicle is of top quality on and off the road.

A Mercedes-Benz G-Klasse in a foggy background
A Mercedes-Benz G-Klasse in a foggy background

Rapid development.

In “Immortal Love,” the vampires meet seven of the most legendary G-Class variants of the past four decades. Like the robust Mercedes-Benz 300 GD convertible, for example, which complemented the iconic product range starting in 1989. Even as a roadster, the G-Class stands the test of time. G-Class fans particularly appreciate the exclusive and powerful variants. A highlight here is the Mercedes-Benz 500 GE with a V8 engine, built in small runs from 1993.

A Vampire posing in front of a Mercedes-Benz 300 GD Cabriolet from 1989
A Vampire posing in front of a Mercedes-Benz 300 GD Cabriolet from 1989

Exclusive dimensions.

The ability of the G-Class to successfully master all challenges on any terrain is bolstered also by other highly exclusive models such as the G 500 4x4², produced in a small run from 2015 and the Mercedes-Maybach G 650 Landaulet from 2017, of which only 99 were built. Both variants of the iconic off-roader open new dimensions for the G-Class. The G 500 4x4² gains enhanced off-road capability through portal axles and the Mercedes-Maybach G 650 Landaulet offers supreme automotive luxury off road. Now the G-Class is taking the next step, driving towards an electric future as the Concept EQG – and thus raising the topic of durability to a completely new level.

Various Mercedes-Benz G-Class vehicles in the dark with their spotlight on
Various Mercedes-Benz G-Class vehicles in the dark with their spotlight on

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Dr. Emmerich Schiller, Managing Director Mercedes-Benz G GmbH, and Head of the Off-Road Vehicle Product Division at Mercedes-Benz AG
The G-Class has always been oriented towards the state of the art, so it is only logical that we are now also taking our “G” into the age of electric mobility.

The G-Class in the underworld as wallpapers.


Exklusive content for members.

Free download: The most fascinating and beautiful motifs of the G-Class in the world of vampires as a background for PC, tablet or smartphone.
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iMac with a desktop picture of a  G-Class

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