A Colourful Mixture: The Secret of the “G” Colours.
Product Manager Jan-Hendrik Prilop has been working on the G-Class since 2010. Since moving to product management in 2018, he has been responsible for further developing the paint portfolio, among other things.
Over the past ten years or so, Jan-Hendrik Prilop has immersed himself more and more in the subject of “automotive paints” with great passion. As product manager of the G-Class, he uses his extensive knowledge to continuously develop the colour range for the off-road icon.
A total of 40 different colours will be available for the G-Class from mid-June 2022, including 29 G manufaktur colours. The selection seems surprisingly extensive. What are the reasons for this?
Jan-Hendrik Prilop: A wide range of paint colours is a G-Class tradition. In addition, we have a very broad spectrum of buyers — from existing customers who have been ordering their G-Class in the same colour for decades, to “new G customers”, for whom we naturally also want to present the most attractive paint colour palette possible. Because our claim is: we want to offer the customer not just ANY G-Class, but HIS G-Class.
What criteria are used to select the colours for the G-Class? Can one simply adopt the colours of the other Mercedes-Benz model series? Or are there special features that need to be considered?
Jan-Hendrik Prilop: The selection process is based on a wide variety of criteria. As I said, we generally try to offer as broad a spectrum as possible, including a few exotic colours. Just different shades of grey, black, and white would be a bit boring and would not meet the personal individualisation needs of our customers. Of course, we can also use existing paints from other Mercedes-Benz models. However, there are some technological differences that need to be taken into account. In order to decide which new colours to include in our portfolio, we conduct market research and observe the competition. We also ask ourselves a number of questions: What are the current trends, for example in the online communities? How do we want to position the G-Class or a special model? Where do we perhaps have a gap in the colour range? And so on ...