Extraordinary longevity of the G-Class.
Stronger than time: An off-road icon that fights its way through any terrain thanks to legendary capabilities: for more than 40 years, the G-Class has always retained its unmistakable design and robust character despite further technical development.
With its timeless design, outstanding off-road capabilities and iconic status, the G-Class has become an off-road legend. For decades, it has remained true to its roots, demonstrating its unrivalled longevity.
The G-Class has continuously evolved over more than 40 years but has consistently retained its unmistakable character. Its DNA is stronger than any zeitgeist – as has kept its fascination along with the loyalty of its fans.
It’s precisely this extraordinary longevity of the G-Class that Mercedes-Benz picks up on in the new 360-degree campaign. To underline the message, a fantasy universe was created in which immortal beings meet G-Class models from the past 40 years. At the centre is the internationally aspiring musician Rimon, aka rapper Young Rewel, who leads a double life – on the one side is her love for a man and on the other, the desire to live a wild life.
Immortal Love: a cinematic journey with the G-Class into the world of vampires.
The G-Class goes on a journey through time and dives deep into the world of vampires. A car that defies all trends – like the love between Romeo and Juliet, or in our case between superstar rapper YJ and music journalist Nathan: a story about acceptance, diversity, the conflict of two worlds and a love that survives everything.
We have created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series. In this way, we pay tribute to the incomparable longevity of our agile off-road icon.
Unmistakable design makes the G-Class a legend that has for persisted for decades. Since 1979, it has preserved its boundary-pushing and timeless genes. Although it’s kept up with the times in terms of technology and has constantly evolved, its silhouette remains unmistakable: angular; uncompromising; colossal. For over 40 years, the timeless design with all its rough edges has eluded every short-lived trend.
Functional components have long since become iconic style elements and give the G-Class its unmistakable appearance, which has hardly changed over the past decades. The iconic spare wheel on the rear door, the typical round headlights, the eye-catching front indicators, and the exterior door hinges (including the characteristic closing sound) make it truly a unique design object.
Since its premiere in 1979, the G-Class has stood for uncompromising functionality and robustness – and is ideally equipped for demanding off-road operations. Its off-road driving characteristics surpass all else; thanks in part to a high ground clearance and features such as the three 100-percent differential locks or the off-road reduction, it impresses with a climbing ability of up to 100 percent and remains stable even at inclines of up to 70 percent.
By conquering the legendary test track on the 1445-metre-high Schöckl mountain in Graz, every model generation of the G-Class has always demonstrated its exceptional capabilities and robust character. Peppered with gradients of up to 60 degrees, the 5.6-kilometre route has always been regarded in the international off-road scene as one of the greatest challenges for man and technology.
But even though the cult vehicle feels more at home in rough terrain than anywhere else, on-road the G-Class also impresses with its performance, outstanding comfort and safety.
As a reliable companion on any terrain, the G-Class has made the leap from the past into the present. Even with electric all-wheel drive and unchanged uncompromising off-road capabilities in the form of the Concept EQG, it is undaunted as it faces the pending adventures of the future.
Despite its classic design and robust construction, the longest-running model series in Mercedes-Benz history (by far) does not look out of date. Technically, the G-Class has been repeatedly improved and updated over the course of the past decades – but it has remained true to its roots.
The G-Class is stronger than time and made for eternity – which is why a wide range of models are still on the road or driving far off the beaten track to this day.
And despite its unchanging character, every G-Class is unique – in part because it’s often customised by its owner to meet their specific requirements. Numerous details of each individual vehicle are handcrafted in Graz using robust, high-quality materials to ensure that every vehicle is of top quality on and off the road.
In “Immortal Love,” the vampires meet seven of the most legendary G-Class variants of the past four decades. Like the robust Mercedes-Benz 300 GD convertible, for example, which complemented the iconic product range starting in 1989. Even as a roadster, the G-Class stands the test of time. G-Class fans particularly appreciate the exclusive and powerful variants. A highlight here is the Mercedes-Benz 500 GE with a V8 engine, built in small runs from 1993.
The ability of the G-Class to successfully master all challenges on any terrain is bolstered also by other highly exclusive models such as the G 500 4x4², produced in a small run from 2015 and the Mercedes-Maybach G 650 Landaulet from 2017, of which only 99 were built. Both variants of the iconic off-roader open new dimensions for the G-Class. The G 500 4x4² gains enhanced off-road capability through portal axles and the Mercedes-Maybach G 650 Landaulet offers supreme automotive luxury off road. Now the G-Class is taking the next step, driving towards an electric future as the Concept EQG – and thus raising the topic of durability to a completely new level.
The G-Class has always been oriented towards the state of the art, so it is only logical that we are now also taking our “G” into the age of electric mobility.