China. The Mercedes-Benz G manufaktur pop-up store in China was officially launched on 3 December, subsequently appearing in Shenzhen, Qingdao & Shanghai until 25 December, with the aim to bring this exclusive MANUFAKTUR experience to even more friends and enthusiasts of the G-Class.
The G-Class individualization program.
The purpose of this exhibition tour was to provide owners, potential customers and G-Class series enthusiasts with an all-round experience in the form of a G-Class retail kit including a paints board, leather books, G-Class accessories, so giving them the opportunity to hand-craft and configure their own, exclusive G-Class. The individualization program offers unique options for the G-Class with its wide range of exterior colors and interior trim. Furthermore, with multiple choices of trims, steering wheels and seat belts, G manufaktur can create millions of possibilities, making customers' dream of having a unique and exclusive vehicle come true.
G-Box: G-Class Configuration.
The most eye-catching part of the exhibition site was the G-Box: G-Class Configuration developed by Mercedes-Benz (China) Ltd. The 360-degree real-time configurator uses virtual engine technology to show the ultra-high performance of G-Class and the exclusive configuration of G manufaktur on the 65-inch touch screen with a native 4K resolution, which reflects Mercedes-Benz's ultimate pursuit of high quality. Customers can choose the model according to their lifestyle preferences or discover a suitable initial configuration by using software. The exterior paint, wheel hub and seat can be used as physical objects for 3D printing: when customers put their chosen accessories into the RFID scanning area in front of them, their G-Class can be visualised on the screen.
In addition, the configurator provides a different kind of auditory feast, from the retro metal door closing sound to the powerful roar of the Mercedes-AMG G63 advanced V8 engine, the audio pulse adds another flavour to the overall experience.
The exclusive individualisation service of MANUFAKTUR is committed to providing customers with a wider range of personalised choices. This customisation service is also being extended to more high-end models of Mercedes-Benz.
